Collection: Rimmel London

Rimmel (commonly known as Rimmel London) is a British multinational cosmetics brand, now owned by parent company Coty, Inc. The House of Rimmel was founded by French-born British cosmetics entrepreneur Eugène Rimmel as a perfumery 20 February 1834, in Bond Street, London. It gave rise to the term 'Rimmel' being used to mean 'mascara' in many Mediterranean languages. With creative success with these products, Rimmel London began creating products such as pomades and mouth rinses. Today, the brand is one of the world's most popular make-up producers.